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Cruise O Matic Auto Advertising 1950s Ikuta Chronicle White PB USA Classic Cars
Product Details
Cruise O Matic Auto Advertising 1950s Ikuta Chronicle White PB USA Classic Cars Front cover shows moderate surface rubbing, scattered handling marks, and noticeable soiling and age toning, especially along the edges and lower area. Back cover has overall rubbing, dark smudges and fingerprints near the edges and corners, and some small edge and corner creases from reading and storage. Spine and binding are solid in photos, and visible page edges look clean with no writing, highlighting, or tears; large-format softcover picture book without dust jacket as issued. Title: Cruise O Matic: Automobile Advertising of the 1950s, a visual celebration of midcentury American car culture and marketing. Author: Yasutoshi Ikuta, compiling period automobile advertisements and commentary for enthusiasts of classic cars and retro graphic design. Brand/Publisher: Chronicle Books; English-language large-format paperback picture book for adult readers interested in transportation history, advertising, and popular culture. Content and focus: Collects 1950s automobile advertising imagery that showcases chrome-laden sedans, convertibles, and station wagons along with the aspirational lifestyles and design motifs promoted in the ads. Illustration and layout: Heavily illustrated throughout with full-color reproductions of original magazine and print advertisements, arranged as a visual gallery for browsing rather than as a text-heavy narrative.
Daily Cleaning: Use a soft brush or damp cloth to gently wipe away dirt. Avoid harsh chemicals. For mesh areas, use diluted mild detergent and a soft brush.
Drying: Air dry in a cool, shaded place after cleaning. Avoid direct sunlight or high heat, which can cause fading and glue deterioration.
Storage: Stuff with paper to maintain shape when not in use. Store in a dry, ventilated area to prevent mold. Rotate between multiple pairs to extend lifespan.
Usage Notes: Designed for basketball. Not recommended for hiking, long-distance running, or other specialized sports where different performance features are required.


